This award celebrates the outstanding contribution of a local attraction or event in drawing visitors to the area. This award covers any creative or leisure business that provides a truly memorable visitor experience. Entrants should include:

• Overview of your business and top achievements in the last 12 months
• Approach to team, staff retention and training
• Approach to customer experience and loyalty
• Involvement in the local community and enhancing the profile of the area
• Tangible evidence of your specific contribution to tourism in the region